You are opening in Blaine on August 28, with the grand-opening party the night before on the 27th. That gives us about eight weeks, and three things need to be built and live before the doors open: a brand people recognize, a website that makes a first impression, and a social presence that is already active when patients start looking you up.
Layla sent you my way for a reason. I run all of Refined Cosmetic Center's brand and social, and it is the same patient you are after: local, trust-driven, choosing you for how the experience feels, not just the procedure. Sunny Smiles has a real edge to lead with, the massage chairs and VR headsets for nervous patients and a space that feels more like a spa than a dental office. That is the story that turns "a new dentist opened" into "you have to see this place."
Everything below is itemized and priced. You can take all three pieces, or start with the website and add the rest when you are ready.
Building it on Squarespace is a deliberate choice that works in your favor. Your site is hosted on your own account, the subscription and domain bill to you directly, and at launch I hand you the keys. It is yours. You or your business manager can update hours, add the implant surgeons as they come on, or swap a photo without paying me a cent, and anything you would rather not touch, I handle at my hourly rate below.
I build the site on my experience and present it complete. Two rounds of refinements are included. Beyond that, changes are billed at $125 per hour, which is also the rate for any edits you would like me to make after launch. Additional pages beyond the set above are $250 each.
You have a rough tooth-logo idea and a gold-and-white direction, and your sign is not made yet. That is the right moment to do this. Do it once, do it right.
Timing matters here. While the clinic is still being built, we put the construction to work, capturing progress shots of the space coming together and running them as a "coming soon" story once the channels launch. The opening lands like an event people are already waiting for, and your channels are building an audience in the weeks before the August 27 party instead of being a blank page patients find when they look you up.
| Tier | On location | Price |
|---|---|---|
| Standard visit | up to ~2.5 hours | $500 |
| Half day | up to 4 hours | $750 |
| Full day | up to 8 hours | $1,200 |
| Additional time | per hour | $150 |
The exact number of images is not knowable until the design is underway and we see what looks right, so this is left open with an estimate rather than pinned to a false number.
| When | What happens |
|---|---|
| July | Lock the brand and logo. Start the website build. Capture construction-progress content for the "coming soon" campaign. |
| Early-mid August | Website goes live. Social channels launch with the "coming soon" and construction content, building an audience toward the opening. |
| Aug 27 | Grand-opening party. Everything already live and promoted, captured on-site. |
| Aug 28 | Doors open. Website and social carrying new-patient traffic from day one. |
| September on | Ongoing monthly social keeps the feed active and the phone ringing. |
Brand and website come first because everything else is built on top of them. Locking the brand in July leaves comfortable runway to have the site and launch content ready well before the party.
| Website design & build | $3,500 |
| Brand & logo package | $1,200 |
| Website launch imagery (finalized at design lock) | $500 - $1,200 |
| Social content management (month-to-month, starts August) | $1,500 / mo |
| Standard capture visit | $500 |
| Half day | $750 |
| Full day | $1,200 |
Commit to the website, brand, and social together and I will cap the website launch imagery at a flat $500 instead of the range above. Everything else stays exactly as listed.
Terms. For the one-time work (website and brand), 50% to start and 50% at launch. Social is billed monthly, in advance. Shoots are billed per visit. Everything is modular, take all three or start with the website and add the rest when you are ready.
If this looks right, text me a yes on the pieces you want and I will send the deposit invoice and a short intake so I can start on the brand this week. The clock on the party is already running, and I want the site and launch content to have room to breathe before August 27.
Let's get started